How the Apex Roofing Company has created a new industry: ‘The world is a much better place’

By Mike PiazzaPosted September 14, 2018 11:23:59TEL AVIV — The company behind the new blue roofing and carpeting industry in Israel has created an innovative, sustainable way of raising money to invest in a new startup, which is hoping to revolutionize the global market.

The Israeli startup, Apex Roof, has raised more than $30 million in the last three months alone.

Its first order is to build the first-of-its-kind roofing factory in the U.S., which will begin production in 2021, and is aiming to grow the global business by at least 50 percent annually.

“The global market for high-end, high-quality carpeting and roofing products is in the $2 trillion market and is rapidly expanding, but there’s a huge gap between that and what Apex Roof is aiming for,” said Avi Borshchak, founder and CEO of Apex Roof.

“Apex Roof has created the perfect environment for the next generation of high-tech carpeting manufacturing, which will revolutionize our industry.”

The company is one of several innovative carpeting startups around the world, but is especially focused on the U

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